No, it's about the ugly cousin of beer; cider
I don't like the stuff, mainly because I have an inherent hatred of it from the constant hangover it imparted upon me whilst in my teens.
Also, the recent upsurge in popularity that cider has experienced has come hand-in hand with the apparent insistence that it must come with ice. This, of course, only applies to the 'Whetherspoon brigade' of young drinkers chugging on Bulmers, Koppaberg and the like, and not the country bumpkins who drink proper cider, which looks like a mixture of motor oil and bleach
Any-who, my whole point in this post was to vent my anger at the whole Stella Artois 'Cidre' advertising campaign which I hate with all my being...
The whole thing is pretentious, overbearing and an insult to proper cider; But nothing less can be expected from Stella, as pretty much all their previous advertising screams 'We're better than everyone else!'
Playing devils advocate though, there can be nothing better than an iced drink on a swelteringly hot day, and a glass of room temperature ale isn't always welcome during such weather. But, 'Cidre' is a gimmick which I can't abide and it seems the clever marketing chaps at Strongbow thought the same...
Utter genius...
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